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Forma

Brand Identity / Furniture Design

The Brief

Forma is a furniture brand founded by a Ukrainian designer. The name comes from the Ukrainian word «форма» — which means shape, the foundation of everything that surrounds us.

The Solution

Our visual style combines natural tones, soft lines, and a sense of handcrafted warmth. From the first sketch to a complete interior, Forma celebrates the transformation of an idea into space.

Forma — the f•rma wordmark over an armchair and foliage
Forma poster series — framed furniture line drawings and botanical illustration
Forma armchair and cushion styled in a tiled interior
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