Identity for a furniture brand
Forma makes furniture meant to be lived with, not just looked at — pieces with worn leather and warm timber that get better with age. The brand needed a mark as understated as the product: no loud gestures, nothing that would compete with the object in the room.
A lowercase wordmark with a single raised dot standing in for the "i" — a quiet, considered stand-in that reads as a full stop and a signature at once. We paired it with a warm, textural palette pulled from raw material rather than a color wheel, and photography direction that always lets the furniture sit in real, lived-in rooms.
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