Redesign for a Belgian football club
A century-old crest carries a lot of history, and a lot of noise — details added by committee, decade after decade. The club wanted a mark that still felt unmistakably theirs on a shirt, a flag, or a phone screen the size of a thumbnail, without losing the badge's sense of occasion.
We rebuilt the crest shape-first: shield, star, and crown simplified to hold up at 16 pixels, then reintroduced texture and dimension only where the format could support it. A secondary, single-color version handles stadium signage and merchandise; the full-color crest is reserved for kits and matchday moments.
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