R.S.C. Anderlecht

Sports Branding / Club Rebrand

The Brief

R.S.C. Anderlecht — a legendary Belgian football club with a rich history. In the logo redesign, we preserved the key elements: the three main letters, the club’s founding year, the white and purple shields, the crown, which emphasizes the “Royal” title, and three stars.

The Solution

The new logo combines a modern style with respect for the club’s traditions, staying both recognizable and fresh.

The redesigned R.S.C. Anderlecht crest on the club purple

Breakdown of the crest — the stars, the crown, the shields and the three main letters

Stadium billboard reading “Mens sana in corpore sano”

Club polo shirt in the Anderlecht purple

Pitch graphics reading “Spirit” and “Unity”

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