Crumbl Bar
Visual Identity / F&B Collaboration
The Brief
In this project, we reimagined classic crumble cookies and introduced them in a new format — convenient cookie bars that are easy to take on the go. Our goal was to preserve the recognizable look and signature texture of the cookies while presenting them in a modern, appealing, and dynamic way.
The Solution
We selected the three most popular flavors and created a unique packaging design for each one, ensuring that customers can instantly identify the cookie type at a glance. We also created two sample templates showing how the cookie bars could look in promotional posters. The final packaging is bright, appetizing, and visually expressive — transforming a familiar treat into a stylish grab-and-go product.
