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Éphéméral

Belgium Edition — a collaboration with Louis Verhaegen

ServicesPackaging, art direction
CategoryCafé & limited edition

The idea

Just like ice cream, the beauty of a moment melts quickly. "Éphémeral" is a reminder to savor what is in front of you before it disappears. Each package is a short story caught through Louis's lens — something you cannot only see, but also feel through taste.

What we built

A limited run built entirely around one photograph per edition — warm, grainy, unmistakably Louis Verhaegen's frame. The packaging gets out of its own way: minimal type, generous space, and a finish that feels more like a printed photograph than a food label.

Éphémeral ice cream cups, Belgium Edition
Brussels Galeries Royales, the photography behind the packaging
Éphémeral in the wild — a family sharing a cup

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