Ephemeral
Art Object / Packaging Design
The Brief
Ephemeral: Belgium Edition is a collaboration with photographer Louis Verhaegen, blending the aesthetics of Belgian landscapes with the idea of ephemerality. The project features gelato and a series of four unique packaging designs, each adorned with atmospheric photographs captured across Belgium.
The Solution
Just like ice cream, the beauty of a moment melts quickly. “Ephemeral” is a reminder to savor what is in front of you before it disappears. Each package is a short story caught through Louis’s lens — something you can not only see, but also feel through taste.
