Automotive parts company
Oil filters are a commodity shelf — most brands lean on either sterile technical diagrams or loud motorsport graphics. Aster needed to look precise and trustworthy without either cliché, on a packaging system that has to work across dozens of SKUs.
As a distinct brand element, two drops represent clean water and a drop of oil. The packaging design is split into three sections, with a small white triangle at the center junction where the drops emerge — a mark that scales cleanly across the full product range while staying legible on a warehouse shelf.
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